Developed and executed the BC SPCA’s 2024 election campaign, raising animal welfare awareness, engaging 16,000+ participants, generating 4,250 emails to candidates, and securing political commitments on key issues.

Bringing Toronto together to launch a pop-up and promote a collection featuring local influencers, strategically growing and engaging the Toronto market through media and digital reach.

Looking to increase Shoes.com’s customer base in the Pacific Northwest - we shot well-known Portlanders in a collection inspired by their style and surroundings.

At Vega, how I landed and executed an in-kind (product only) sponsorship for the massive launch of Madonna's first north american Hard Candy gym in Toronto.

The beginnings of a new brand made for women by a woman and taking it full force into the american market, LINJA looks to rebrand and evolve into a global concept.

From marathons to health & wellness shows to music festivals - here's how I've developed community on the ground. 

By building strong relationships with top-tier influencers and empowering them to lead creative direction, I developed campaigns that blended authentic storytelling with strategic content creation, driving engagement, boosting brand visibility, and increasing conversions across multiple retail platforms.