About Me

With over 14 years of experience in marketing strategy, I bring a versatile perspective, having led initiatives across diverse industries, including technology and innovation, health and wellness (CPG), e-commerce, retail, and nonprofits. This breadth of experience allows me to adapt quickly, identify opportunities and develop strategies that drive meaningful impact across different markets.

What excites me most is working with businesses that truly live their mission, vision and values. I believe in leading with integrity, hard work and a commitment to seeing people thrive. I’ve been told I have the ability to keep things light (ie: don’t take myself too seriously and on occasion make people laugh!) and foster a culture where teams feel supported, heard and empowered. 

The technical side of me thrives on resolving challenges, bringing an organized, efficient approach to project management, problem-solving and uncovering innovative ways to achieve goals, while my creative side excels in developing compelling brand narratives, strategic marketing campaigns, and digital initiatives that drive engagement, growth and loyalty.