House of Artisans store design & launch
After returning from New York, I dove into a project in Amsterdam with Bianca Blom, the founder of LINJA, to help launch her new venture — a slow fashion store in De Pijp called House of Artisans. The store would feature seven Dutch brands, all founded and designed by women.
My role was to take over from a previous design team, reimagine the space, and simplify the floor plans for a more functional and inviting experience. The goal was to have the store ready for its opening on December 7th, 2018, creating a smooth, beautiful, and unique shopping environment.
The basic layout was already set, including the storefront window, a styled display of all seven brands, wall spaces for each brand, a creator space in the center with a mini kitchen, and a private area in the back for client fittings with the designers.
The vision was to make the space comfortable, cozy, and welcoming for all who entered.
LOGO DESIGN
Designer: Kirsty Tsang
Final Store & Launch Event
