Tackling Tech Talent Drought

Sep 23

Since I started at the BC Tech Association in mid-March, the largest issue to tackle was how to creatively relay what we do for the BC Tech community. The first project was one that had already been in-conversation for some time (6 months or so). The project goal was to get more knowledge out to a younger generation about the variety of jobs available in the tech industry, but shared in a more age-appropriate way.

DISCOVERY & RESEARCH

We started with funnelling down who we actually wanted to talk to and how we would share this campaign. We knew mainly it would be relayed on social media and would have to lead with video-first strategy. There was also a huge opportunity to grab new brand exposure. The tech industry needed to know what we were up to, university and high school students needed to see this and get interested in tech careers, along with government exposure to see our intentions for the future... and personally we wanted to shake things up a bit and show off something new! Show that no matter the industry or 'brand', you can still be bold, colourful and attention-grabbing with your marketing.

Aspire to Tech was created by our team coupled with using a team of creatives I've worked with before and new extensions of those creatives, and the icing was I finally had the chance to work with one my good friends. Together we piled together discovery, research, creative development, story ideas, story boarding, interviews, shoot days and even worked with a horrific back-end to our website.

I'm really happy with these videos and this campaign, it sparks interest into a new narrative, which features a diverse group of hard-working go-getters who make up an industry flourishing with culture-driven offices and who work in the unknown exciting future of technology.

Finished Product

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