LINJA Shoes
Project
Dutch luxury shoe brand, LINJA was in need of a brand refresh and marketing support to help catapult them into the US and also widen their reach in Europe. I’d be working on brand story, content development, full online brand audit (web experience, product design, brand imagery), supporting the media event in NYC and supporting Bianca Blom, the founder of LINJA on short lead time projects.
Goals:
Short-term: A full brand refresh, re-writing the story-telling of the brand and it’s supporters, new website, integration with Shopify, art direction, campaign and product photography and help managing a New York media launch event, PR agency and all within 6 weeks of my start date.
Long-term: Long-term goals: build a strong brand story, product & construction design, marketing plans for 2019, email marketing audit and further develop the web experience.
Outcome:
Completed full rebrand, brand playbook (new fonts, brand colours, brand story, creative direction), briefed and directed two video shoots, lifestyle photography and product photography.
Developed a new LINJA Lookbook (lifestyle photos and brand story written), event signage and supported New York launch event- increasing media exposure and traffic to LINJA site. Launched first iteration of the LINJA website (second in-progress), wrote product copy, brand story and started on ‘How it’s Made’ (in-progress graphic).
Feedback from media, customers, LINJA founder and other Dutch entrepreneurs led to more work for other brands. ;)
Team:
Design & Art Direction: Kirsty Tsang
Photography: Marielle Sales & James Bee (NYC)
LOOKBOOK PHOTOSHOOT
Using a seasonal blue balanced with the classic LINJA Caramel color, the team built a backdrop utilizing both collections in a fresh and angled approach.
SHOT: BROOKLYN, NY
BRAND PLAYBOOK
Developed a full brand playbook and finalize the next seasonal colours, we decided on the main colours, and f/w accents for the website, look book and event signage.
MEDIA EVENT NYC
Hosted a LINJA preview for fashion, tech and lifestyle media, fashion influencers and celebrities at the rooftop bar at the made hotel in new york city. guests were treated to a brunch and lunch menu, a beautiful seated area to enjoy brunch, try on linja’s and hear the story from the founder on a more intimate level.
